The world we are currently living in has brought in a wave of digital transformation and forced businesses to accelerate the rate at which their online presence is growing. It is rapidly influencing the way companies operate and manage their communication channels with clients.
Even before the pandemic we are faced with today, 70% of companies already had a digital transformation in place or were working on one and up to 84% of companies believe that Digital Transformation is crucial for business performance.
“The value of digital channels, products and operations is immediately obvious to companies everywhere right now,” says Sandy Shen, Senior Director Analyst at Gartner.
Business continuity has relied heavily on technology and digital evolution to keep afloat. This has been a wake-up call for so many organizations to shift their focus from just managing daily operations to investing in a digital business plan with long term resilience. We are experiencing a new version of the world we have been living in and version 2.0 requires us to think faster and expand further than we ever have before to reach new heights in the digital realm.
What are 3 simple steps you can take right now to grow your business online?
- Start creating professional content for your users to interact with
Now more then ever, stakes are high and blurry iPhone images just aren’t going to cut it. Everyone is reaching to be better, to be different and to be relevant. It is imperative to be putting out content that your potential clients will engage with and not just simply scroll past in a sea of photos and videos.
Creating content is how you maintain your brand authority, trust and awareness which will increase your likelihood of thriving even when we get through this crisis.
- Grow your audience on Social Media
Instagram users browse for an average of 53 minutes per day. Time spent on a social network is a strong indicator of an engaging platform. And engaged users are more likely to be interested in your brand’s content. Combined with the daily login statistics, Instagram’s user base is only projected to grow.
It’s in your companies best interest to have a strong social media presence and gain followers daily on both Instagram and Facebook. Get your Social Media presence rocking and make sure you have a professionally curated page your users can enjoy and come back to when you need to boost sales.
- Hire us
Get in touch with Tilt Creative to discuss how we can move your brand further into the digital space with professional video content, digital media, re-branding and social media marketing.