Social Media Managers are more important than you think!
Facebook and Instagram are two of the fastest-growing businesses in the world and it has become very clear how large an asset they are to each and every business and its growth strategy. Right now there are more than 1 billion monthly active Instagram users spending an average of 53 minutes per day on the platform. Check out our blog post about how fast digital media is growing here.
So why should you pay precious money each month to have a social media manager creating content for you?
You need a Marketing Strategy
It’s not as easy as it seems to leave your page to its own organic growth. Your social media page is a living, breathing organism and almost anyone will be able to tell at just one glance whether you are posting with a purpose or posting for the sake of it.
Your strategy is so important and needs daily upkeep, engagement and constant effort to gain traction. Social media managers understand the importance of your strategy. Having someone managing your strategy will also bleed into all your other platforms coming together in perfect harmony, mailers, blog posts, promotions etc. Equalling in better engagement, more leads and faster results for your business.
A different perspective
You might think it’s important to have a social media manager on the inside handling your social media presence but you might also be wrong. Having an external social media manager gives you and your business a different perspective, a perspective much closer to that of your client than that of your employee.
Your employee might know how your business works and all the ins and outs but they are not your client and most likely won’t be thinking like one either. Have someone bring in a fresh outlook and a completely different perspective on how your business marketing should be approached.
Professional Content Creation and Brand Reputation
In a sea of brands fighting for attention online, bad content just isn’t cutting it anymore and will almost instantly tarnish your brand’s online presence and reputation. Having a Social Media Content Manager will mean your content will be professional, well thought out and constantly varied.
Social media is a highly competitive space and your customers are being engaged by brands every time they are on their phones, and they are all trying to sell your potential customers something. You will constantly need to publish high-end content to stay top-of-mind. Doing this also supports buyers at each stage of their journey leading them to become ready to spend money with your brand.
All in all, Social Media Management is such an important component for both your digital and social media strategy. It will be the foundation for how you manage your content and interactions with customers through social media.
Get in touch with us now and let’s chat about managing your digital presence!