We are living in the digital era and every day new businesses are emerging with a strong online presence and powerful online marketing. Over 4 BILLION people are using the internet, and over 5 billion internet searches are made per day on Google alone. Don’t get lost amongst the crowd!
Check out our 5 reasons why you need a website for your business:
Let’s be honest, the majority of us judge a business by their online presence, and this is relevant now more than ever. Personally, if we are dealing with a supplier we are looking to purchase from and they don’t even have a website, we pretty much write them off as an option to buy from. Our view of that company is forever diminished to that it is a company that is very poorly managed.
A website is the first step in helping build a company-customer relationship.
Easy Access to your business
Having a website makes it super easy for people to find your business, read up about your company, what you do and answer a bunch of questions they have. This also saves phone calls and emails with a thousand questions about your business and what you do.
Yes, it is true that if you don’t have a website your business may be found in a search engine or listed in a directory such as the yellow pages or your business could just automatically show up in a google places result. But do you want to leave this to chance?
A business with a physical store relying on people coming in from the street still has people searching for it and that type of product online before they even leave the house.
Database to communicate with your clients
It is so important to own your database. It’s great having a ton of followers on Instagram and Facebook but the reality is that all that data does not belong to you, it belongs to the Social Media Platform.
Your database of clients and possible clients needs to be built through your website. Set up a pop-up banner or give away some free content in return for a users email address. This is vital for your business as you can begin to send out mailers for specials, new products, promotions and so much more!
Building trust and credibility
You are building greater trust with the more information you’re providing. Things like how long you’ve been in business, credentials, or even testimonials from past customers and a map to your physical company address. A website is the first step in helping build a company-customer relationship.
“Not having a website stands out like a neon sign in the dark saying sorry we’re CLOSED and we suck.”
Getting important feedback from customers
With your website in place, you get the chance to receive real feedback. Customers feel more comfortable telling you what they think if they know it’s anonymous and don’t have to explain it in person. They are just far more likely to provide feedback online, whether it’s positive or negative.
Plus, even if they do not want to leave feedback, it is so important for your website users to see that you have this kind of open communication with clients.
Get in touch with us today to plan and create your new website!